JORDANS

Jordans is a British cereal brand founded in 1972 by brothers Bill and David Jordan at Holme Mills, Bedfordshire. Inspired by a California trip, they introduced golden granola clusters to the UK, later expanding into granola bars. Now part of Jordans Dorset Ryvita under Associated British Foods, the brand is known for its natural ingredients, British oats, and no artificial additives. Jordans earned the Queen’s Award for Enterprise in 2003, and Bill Jordan was awarded an MBE in 2005. Their Farm Partnership underscores a deep commitment to sustainability and nature.